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Gamification market research
Back to glossary
Gamification market research
The idea of gamified market research is a method of making questions more ‘game-like’, by changing the wording of questions, humanising them and making them more engaging to the respondent. Examples of this can include adding rules to the question such as asking respondents to answer in a specific number of words, introducing a competitive aspect such as answering against the clock, providing a reward scheme such as awarding points for certain responses, and by supplying instant feedback on the success of their answers.
It has been found that gamified surveys can dramatically improve response rates, with respondents taking more time to answer the questions, therefore also improving the quality of the information gained from the responses. This is because the surveys are more enjoyable to complete and are more engaging. Though this tends to apply to online surveys, it is not the only area of market research that can use gamification.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
