Frequency

Frequency refers to the number of times a particular event, response or value occurs within a dataset. In market research, frequency is most commonly used to describe how many respondents gave a specific answer or how often a particular response category appears in the results.

For example, if 120 respondents out of a survey sample say they prefer Brand A, the frequency for that response is 120. Frequencies are often presented in tables, charts or graphs and may also be converted into percentages to make results easier to interpret and compare across groups.

Understanding frequency helps researchers identify patterns in responses, highlight dominant opinions or behaviours within a sample, and provide a clear summary of survey findings. Frequency analysis is therefore a fundamental step in the interpretation and reporting of market research data.

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We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

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Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.