Focus groups

Focus groups bring together a group of respondents (normally 8–10) who are then encouraged to discuss and debate a specific topic. Often, stimuli are used to engender greater input or to gauge reactions to potential new products or proposals (i.e. advertisements).

Focus groups are led by a moderator, who often utilises a topic guide to ensure that the discussion remains relevant. However, a good moderator is able to allow the group to flow down unexpected but potentially interesting paths.

Focus groups are often utilised at the start of a project to discuss the wider issues which may then inform a quantitative stage of research. Alternatively, if a robust set of quantitative research results are gained, groups might be used to understand the emotional drivers behind these findings.

Market research focus groups are one of the qualitative techniques offered by DJS Research, alongside deliberative groups.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

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Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.