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Fieldwork (market research)
Back to glossary
Fieldwork (market research)
Fieldwork can be conducted either by a dedicated fieldwork agency or by an in-house field department within a full-service research agency.
It encompasses both qualitative and quantitative methodologies, including:
Telephone interviews (CATI).
Online surveys.
Under the Market Research Society Code of Conduct, research agencies are responsible for ensuring that fieldwork is conducted according to strict professional and ethical standards, particularly in relation to data protection, respondent confidentiality, informed consent, and data reliability.
DJS Research offers a comprehensive fieldwork service, supported by an in-house field department, specialist online scripting team, and an internationally capable CATI unit, ensuring robust, high-quality data collection across a wide range of sectors and geographies.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
