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Eye tracking market research
Back to glossary
Eye tracking market research
The versatility and numerous different places in which eye tracking can be used has resulted in an increase of usage recently. However, there are situations where the method isn’t suitable so it can give misleading results in some circumstances.
For example, wearable eye trackers are most effectively used when walking around a shop to see what grabs the attention of a shopper, and what is merely brushed over.
This allows insight into what an average person would see when out shopping. On the other hand, an on-screen eye tracker can be less reliable as it wouldn’t be as likely to be used in a real-life situation. Virtual eye tracking can still be effective in determining what the most noticeable products, or features of products, are.
An on-screen eye tracker also makes it easier for the researcher to test a variety of different products quicker as they have more control over what the participant sees.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
