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Executive summary
Back to glossary
Executive summary
The executive summary can normally be found within the report rather than presented to the client verbally.
The executive summary should act like a brief synopsis of the process. An example of an executive summary may start with stating the purpose of the project, the type of research used and the number of respondents who took part. It would then continue to describe the key findings and insights discovered from the research and what this reveals.
It is unlikely the executive summary will contain any recommendations or specific details as it is purely meant to inform the client of the essential elements of the research.
Bullet points and short paragraphs are usually sufficient in an executive summary. The report would then go into further detail. An executive summary differs from an abstract as it is usually more concise giving a general overview, whereas an abstract will describe the overall the project.
The executive summary can also act as a marketing tool if any potential clients were to be interested in conducting research with that particular company. Depending on the project an executive summary may not be necessary if the researcher is able to present the findings well verbally to the client.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
