Education marketing research

Education marketing research is, essentially, research in to the education sector. The breadth of this sector means that it is often considered in small parts – such as higher education as opposed to primary education and secondary school education. There are numerous aspects which may be considered, some more obvious – such as student and staff satisfaction, course reviews and alumni surveys – whilst others may initially seem less relevant (i.e. branding exercises, new course development).

With the recent changes in course fees, higher education institutions in particular appear to be looking to become more 'customer driven' and thus research is becoming increasingly important to understand what students see as key points of differentiation. In addition, there are also frequent changes to the national curriculum for instance, which means many companies – including those who may and sell teaching resources and awarding bodies for instance – are seeking to understand what modern teachers and teaching assistants want from their services.

DJS Research has vast experience in education marketing research and has completed projects across the entire spectrum of the industry. In addition, the agency also own and operate the VoicED Education Community – an online education market research panel.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

We'd love to talk...

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.