Desk research

Desk research in market research refers to the process of gathering, reviewing, and collating secondary information from existing sources. This information can include published research reports, industry studies, newspaper and magazine articles, laws and regulations, maps, statistical databases, and other forms of media such as video or audio.

Desk research can be conducted to:

Inform or supplement primary research.
Provide a standalone analysis of a market, competitor, or audience.
Identify trends, benchmarks, or gaps in existing knowledge before commissioning new research.

At DJS Research, desk research forms an integral part of our methodology, helping clients gain a comprehensive understanding of their sector, audience, or topic area efficiently and cost-effectively.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

We'd love to talk...

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.