Deliberative market research

Deliberative research is a technique used in market research which focuses on participants’ views after they’ve had time to assess and think about the subject. Most research studies are performed with the expectation that they will get a raw, initial opinion from the customer; however, this is the opposite. When performing deliberative research, the participants are given a number of sources, all with different perspectives and sometimes in the form of a debate. It’s after engaging with the sources, that the participant will express their views on the subject.

Deliberative research is effective when used for policy consultation because it brings together many different viewpoints from the public, without making them rush into decisions. It also provides the opportunity to collect large amounts of data quickly and at a relatively low cost.

On the other hand, it is hard to know for sure whether the participants have considered all the points being made to them and whether they’re simply neglecting what the other participants say. Furthermore, the data collected from deliberative research is qualitative, making the analysis difficult and time-consuming.

Deliberative research may also be conducted online, however this brings about different challenges. Being online means people have anonymity so they can feel confident in expressing extreme views. Researchers also have less control over the research study. In contrast, however, online deliberative research allows for many more participants to be in the debate, resulting in a wider range of opinions. There are also more people able to perform online deliberative research because of the ease of doing so from home.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

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Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.