Data analysis in market research

The data analysis stage in a market research project is the stage when qualitative data, quantitative data or a mixture of both, is brought together and scrutinised in order to draw conclusions based on the data. These conclusions then provide the key insights for the research project and any associated reports or presentations.

The aim of data analysis in research is to discover useful information from a set of data, and conclusions that can be used to form insights. Large quantities of data must be summarised and presented in a way that clearly communicates the most important features and conclusions.

Data analysis in research projects that involves quantitative methods have similar techniques, including analysing the frequency of variables and the differences of variables. Statistical testing is often used during data analysis in research. These are carried out to estimate the significance of any conclusions the results may suggest and determine that they did not occur by chance.

Data analysis in research projects that include qualitative methods still require the results to be coded like in quantitative data analysis. This is in order to identity the similarities and differences between the responses. As systems for pre-coding qualitative data are limited, each project involves bespoke coding methods. This form of data analysis in research is known as content analysis.

DJS Research offers clients either full market research projects, or is able to conduct the data analysis of research projects where the information has already been gathered. DJS Research also provides the service of data analysis in research from a wide range of sectors – we have our own internal data processing and analysis units, as well as a team of coders and an array of statistical software.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

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Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.