Customer profiling

Customer profiling is a method used to get an accurate understanding of your consumers to help you make informed, beneficial decisions to your company’s strategy. Customer profiling involves breaking your overall customer-base down into sub-groups who share similar goals and characteristics, so that each division can be appropriately targeted and tailored towards.

DJS Research has demonstrable experience in conduction customer profiling in conjunction with new concept development.

One example includes research we conducted for a spa client who wanted to understand the profile of their customers and enquirers in terms of their demographics and spa and beauty product habits.

Initially, some new, potential spa and beauty products were presented to participants and they were asked to share their views. DJS Research then cohesively worked with the spa client to develop a suitable online survey and disseminated the survey using the client’s existing customer database.

This research helped our client to understand not only their current customers, but also their potential customers in terms of their profile and spa and beauty product behaviour. Additionally, the evaluation of the new spa products helped our client understand how to optimise the new products to ensure maximum appeal.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

We'd love to talk...

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.