Custom market research

Custom market research is used to meet the exact requirements of a company that cannot be met by performing syndicated or off-the-shelf research. Custom research is used during the descriptive research phase, making it effective at gaining specific insights into a target market, company or industry. Once these insights have been identified, the data can be used to improve the product and gain an advantage over their competitors.

Custom market research is often kept confidential as it is most likely to only be of use to a specific situation or product – making it only relevant to the company and its competitors. Market research companies collect primary data using methodologies such as interviews and online surveys because they can be changed to match the distinct requirements set. However, collecting primary data is often time consuming and costly, making custom market research the same.

There are many insights that custom market research can uncover due to its ability to be specific to anything necessary. These insights include: competitive intelligence, market size and voice of market. The nature of custom market research will allow for the data to be acted on quickly, in order to stay ahead of the competition.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

We'd love to talk...

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.