Consumer market research

Consumer market research is research conducted with individuals who are asked to share their opinions, attitudes, behaviours or experiences in relation to a product, service, brand or organisation. Respondents are typically consumers or members of the general public, rather than representatives of businesses or institutions.

While many consumer studies involve broad, nationally representative samples, some focus on much smaller or more specific audiences. For less commonly used products or services, the target audience may be niche, and respondents may fall under the banner of hard-to-reach groups – for example, users of specialist services, people with specific life experiences, or individuals with low incidence behaviours.

Consumer market research is used to inform a wide range of business decisions, including product development, pricing, brand positioning, communications, customer experience and service improvement. It can be conducted using qualitative, quantitative or mixed-method approaches, such as surveys, interviews, focus groups, ethnography or observational techniques.

DJS Research have conducted hundreds of consumer market research projects across diverse sectors and topics, with particular expertise in designing and delivering research among hard-to-reach audiences to ensure robust, meaningful insight.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

We'd love to talk...

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.