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Competitor market research analysis
Back to glossary
Competitor market research analysis
Competitor analysis is a process that starts by selecting a predetermined goal. The goal can be chosen based off current market trends, current market players or identifying strengths and weaknesses of existing marketing strategies used in the specific field.
The next stage is to identify the direct, secondary and indirect competitors correctly; often using a customer journey map or online research. For competitor analysis to be most effective, the companies that provide the biggest threat must be identified and focused on.
Once the competitors have been selected, the framework and planning of the market research must be deduced. This can be a framework that is created, or one that is already existing and then modified to fit the purpose of the research study. When this is complete, all that is left to do is collect and analyse the data.
Competitive analysis is effective at allowing a company to build a greater understanding of the current market and how their customers view the competition. It is also good at developing strategies to perform, as the information can be used to forecast future trends.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
