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Commercial data processing
Back to glossary
Commercial data processing
Every CDP system is computer aided because computers can accurately process large amounts of data quickly and more efficiently, with less chance of error. Computers can also store large volumes of data providing the memory is big enough. The computers can then transform this data (usually numerical) into information that can be used by businesses. The steps of this process are often shown in The Data Processing Cycle which is outlined below:
Methods of computer aided data collection and organised storage means that the data can be manipulated in order to form answers to a variety of questions.
Bar codes are the most commonly used method of data input in commerce and are found on many different types of goods, e.g. food products, clothes, books, magazines, newspapers. A vast amount of information is stored in a bar code (country origin, item code and check digit) and once scanned it can help a business make informed decisions. When a barcode is scanned in a shop this is recognised by a computer and stored as raw data. Managers can then access this data and see how many of an item (with the same barcode) has sold, therefore allowing them to know in advance when they may be running low on stock.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
