Closed question

A closed question (or closed-ended question) is a question that can only be answered in one of a set of predetermined ways. Common formats include yes/no responses, multiple-choice selections, or rating scales (e.g. “Rate your satisfaction from 1 to 5”).

Closed questions are designed to produce structured, quantifiable data that is easier to analyse statistically. They are particularly useful for identifying patterns, comparing groups, and measuring trends across a large sample.

Closed questions differ from open questions (open-ended questions), which allow respondents to answer in their own words, providing richer qualitative insight. Both types of questions are important tools in questionnaire design, with closed questions offering clarity and consistency and open questions capturing depth and nuance.

In market research, combining closed and open questions often provides the most comprehensive understanding of respondents’ behaviours, attitudes, and preferences.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

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Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.