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Channel checking
Back to glossary
Channel checking
The information must not be sourced from the company being analysed, so there is no chance the company may be portrayed as performing better than it actually is.
Channel checking is often done before someone makes an investment in a business. For example, if one wanted to find out how a supermarket is performing, an analyst may carry out a channel check in order to gain information directly from all sources.
The analyst may contact the suppliers to find out if the orders have increased or decreased over a period of time.
Once all the information has been gathered from all the sources, it’s the analyst’s job to predict how a company may perform in the other quarters.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
