CAWI market research

In market research, CAWI stands for Computer Assisted Web Interviewing – a technique where the respondent follows a questionnaire script provided on a webpage. CAWI allows for the display of images, videos, sounds and even other webpages as visual aids to ensure the respondent understands the product or service they are being asked about. CAWI surveys are designed to be self-routing, so the respondent is moved through the survey depending on their answers to previous questions; routing can be simple or incredibly complex.

CAWI questionnaires are often seen as a cheaper methodology then face-to-face for instance - but the quality of the data gathered is reliant on a good survey design and requires checks to be made for issues such as 'straight-lining' (when a respondent simply clicks 'A', 'A', 'A' for all the questions in a survey).

CAWI surveys are one form of online market research methodology offered by DJS Research.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

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Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.