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CATI market research
Back to glossary
CATI market research
The interviewer is able to read from a computer screen in the same way as from a paper questionnaire, and the data is input directly on to a system which holds all responses for analysis later.
The advantage of CATI is that the respondent is automatically routed through the questionnaire based on their answers – removing the potential for human error and the possibility that incorrect questions may be asked. in addition, the results of each call can be viewed in real time – an advantage in terms of project management, resourcing, and for researchers to get a feel for a set of results before fieldwork has completely ended.
CATI methodologies also remove the need for transferring data from paper to electronic formats for analysis – saving time and again reducing the opportunity for error.
DJS Research offer telephone market research services through an in-house CATI unit, with teams of specialist B2B and consumer interviewers.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
