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CAPI market research
Back to glossary
CAPI market research
The interviewer is able to read from the electronic device in the same way as from a paper questionnaire, and the data is input directly in to the device.
The advantage of CAPI over a paper-based methodology is that interviewers can display prompts – such as sounds or videos – and that data can be transmitted wirelessly back to the client or research agency much more quickly; either in real time, or by uploading all the data at the end of a shift.
It also removes the need for 'punching data' from paper to electronic formats for analysis, and the survey is automatically routed, removing the chance of an interviewer making an error when following question routing.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
