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Business to Consumer (B2C) market research
Back to glossary
Business to Consumer (B2C) market research
Research will be conducted with consumers who are asked questions relating to a product or service provided by a business/organisation.
An example of Business to Consumers (B2C) market research may be a food manufacturer conducting research amongst food shoppers to ask for their opinions of a new food item.
Examples of the sectors where B2C research are widely used are: FMCGs, local councils or government, IT and telecommunications, media and publishing and supermarkets. These sectors may also conduct Business to Business (B2B) market research.
B2C market research includes both quantitative and qualitative research and can be conducted using an array of methodologies spanning both online and offline activities.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
