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British Nudge Unit
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British Nudge Unit
Currently, it is owned completely by British charity Nesta. The Nudge Unit employs techniques from psychology, behavioural economics, and marketing to shape public thinking and decision-making, thereby enhancing compliance with government policies. This approach helps reduce social and governmental costs associated with inaction and poor adherence to policies and regulations.
The Nudge Unit played a significant role in assisting the government in formulating its response to the coronavirus pandemic, by designing public health campaigns and interventions. The Nudge Unit has also been instrumental in increasing tax compliance and promoting healthier lifestyles to the British public.
The British Nudge Unit’s work has significant implications for market research; by understanding and applying behavioural insights, market researchers can design studies that reveal how subtle changes in the presentation of choices affect consumer decisions. Market researchers can leverage the principles and findings from the Nudge Unit to develop more effective survey methods, design better customer experiences and create interventions that nudge consumers towards desired behaviours, thereby driving business outcomes and improving customer welfare.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
