Brand impact market research

Brand impact market research is a method used to establish the effectiveness of advertising and brand messaging for a particular brand, product or service. It leads to insights into the strongest possible brand messaging that should be used to gain the maximum impact from the advertising and the brand itself.

As well as discovering the impact of brand messaging and advertising, it is also possible to use brand impact market research to explore the strength of association between particular messaging and competitors’ brands. The results can then be used to guide the client on strategic decisions about which marketing messages can be used to promote their brand, and which messages are already strongly linked to rival companies, and therefore should be avoided.

Additionally, certain brand messages can differ in strength depending on which brand name it is attached to. Brand impact market research can therefore determine which brands are appropriate for certain types of messaging.

Brand impact market research can also take the form of a tracking survey, whereby the impact of the client’s brand is tracked over time against a benchmark. To do this, it is important to specifically focus on the major factors that trigger brand engagement. For example: when communications and messaging truly piques the interest of the consumer, when consumers hear about the brand through word of mouth, when consumers interact with the brand and finally when they are considering actually purchasing the brand.

In the present day, brand messages and marketing is increasingly linked with the digital world, especially social media. Consumers are spending more time than ever before connected to social media, while this can have a vital role in how consumers discover brands and share this information, but also can be used to advocate or detract from a brand by the use of positive or negative reviews. As a result, this must be taken in to account during brand impact market research.

At DJS Research we have a wealth of branding market research experience, including brand health, brand tracking, campaign evaluation and value proposition research – to names a few!

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

Brand impact market research

Brand impact market research

Why partner with DJS Research?

We are small enough. We are big enough. We are DJS Research

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