Audience measurement

Audience measurement is the term which refers to a technique broadcasters and advertisers use to determine the demographic of people who are watching or listening to a broadcast.

Audience measurement often measures radio listenership and television viewership. However, it can also be used within print media to measure newspaper and magazine readership.

Those who measure audiences are required to abide by 'Audience Measurement Guidelines', which were compiled by the Interactive Advertising Bureau. The purpose of the guidelines is to maintain transparency within audience measurement and to also assess methodologies which may be out-of-date.

Naturally, audience measurement is often used within media and public relations market research, to gage the success and the demographics of media outlets.

Audience measurement is also sometimes referred to as audience research.

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We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

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Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.