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Attitudinal segmentation
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Attitudinal segmentation
Attitudinal segmentation recognises that attitudes drive and influence purchasing behaviour and addresses this by grouping these audiences together to target them in a way that will appeal to them best. Producing unique strategies for different clusters will allow you to better market your product, thus increasing the likelihood of a purchase.
As well as turning your attention to groups who need targeting in a certain way, attitudinal segmentation can also help you to ‘de-prioritise’ segments that will never represent a good fit for your business.
To carry out this kind of segmentation, we use cluster analysis to determine any clusters of respondents with similar attitudes. Once the relevant clusters have been identified, they are then analysed again for any other similar traits, such as demographic or behavioural traits.
Each cluster is described according to both their demographic and attitudinal statements, and key attributes are described.
Although attitudinal segmentation can be used by itself, it often works best in conjunction with other methods of segmentation, including demographic, behavioural, lifestyle and psychographic.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
