Asynchronous research

Asynchronous research is an approach in which the respondent records their response on their own time – within a given time frame. With the rise and increasing ubiquity of the internet, this type of approach has become more and more prevalent within the market research industry, including a range of tools such as online qualitative communities, bulletin boards, group chats and some approaches utilising mobile ethnography.

Asynchronous approaches are well suited to conducting market research which required individualised feedback or that activities are undertaken individually, as well as for longitudinal research to understand impacts and on-going changes in opinions or activity over a prolonged period of time. A good example of this can be seen on our page relating to online qualitative communities.

Another advantage of asynchronous approaches is that participants are able to take part regardless of whether or not they can commit to a specific time slot, as well as allowing participants time to consider their answers, and the research team also have time to consider answers and probe for more detail, which may not be the case in a synchronous setting.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

We'd love to talk...

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.