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AQR Association for qualitative research
Back to glossary
AQR Association for qualitative research
As an organisation it helps to uphold professional standards specifically for qualitative research. It has been responsible for creating the minimum standards in qualitative research for the Market Research Quality Standards (MRQSA) – the market research industry kit-mark. Along with supporting developments such as the Market Research Society (MRS) Qualitative Research guidelines and MRS Code of Conduct.
It also holds a seat on the Industry Liason Group and represents qualitative research at various conferences in the UK and internationally.
The AQR ultimately strives to improve qualitative research as a product for the whole of the market research industry. It invites individuals and companies to become members and to be part of this important process.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
