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Analogous situations
Back to glossary
Analogous situations
For instance, a researcher may be looking to understand the likelihood of a certain product or service being taken up on a large scale. One method to do this without going through the process of actually launching the service or product in the marketplace would be to use an analogous situation. In this situation, the product or service is tested in an aspect of real life in as similar format as possible to that of the planned launch, in order to understand how that service might solve and issue or create a better solution.
Analogous situations are a method offered by DJS Research to add insight in to numerous business problems, in particular they are commonly used in new product development.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
