Alumni market research

Alumni market research is a type of market research, most often carried out in the higher education sector (although some colleges and larger private schools or school networks do also conduct alumni studies). Alumni market research seeks to understand the views, opinions and current situation of graduates of an education institution – normally a university. This university is often referred to as an alma mater. In some countries, large scale alumni surveys are mandatory – for instance the Destination of Leavers Survey in the United Kingdom.

Both quantitative and qualitative alumni market research can help higher education institutions in a number of ways, including:

Benchmarking alumni satisfaction against other universities.
Segmenting alumni to develop better targeted communications.
Understanding the views of alumni and using those to further develop the offer for current and future students.
Gaining case studies from successful alumni to be used in communications.
Benchmarking the likelihood that a university’s alumni would contribute to the institution, either through donations or volunteer work.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

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Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.