Agile market research

The idea of ‘agile’ was first used by companies that made and developed products. It was used to connect all the parts of the project, from the planning team to the testing team, to gain a faster customer insight. The separate teams involved in creating a product work together to create a more basic version, which is then released to the public.

Research is then conducted into the consumer’s thoughts on the product and then relayed back to the manufacturing company. The process then begins again, but the product released this time will have some additional features added based on the customer feedback. This process is repeated until the final product is launched.

The contrasting methodology to agile is waterfall, which is a more linear strategy. When the waterfall strategy is used, the various teams work separately and the project is passed down an established line until launch. During the project, there will be limited customer feedback about the product, which could cause an issue if there are unforeseen features that have not been added.

A research team will need to fit into these strategies as to work alongside the manufacturing company. Most products, nowadays, are made using the agile approach, meaning any market research performed will need to follow alongside the product. During agile market research, there will be an increased number of smaller studies performed, as opposed to a bigger study at the full launch of a waterfall project.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

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Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.