Ad testing market research

Ad testing market research involves testing advertisements across a range of different mediums (TV, online, print, radio etc.) and the technique can be utilised at almost any stage during the ad development process – although the most common use of the methodology is to test the effectiveness of an advert at an early stage so that only the best couple of prototypes continue through to production and development.

Ad testing can also be used to test the effectiveness of an advert against a competitors – for instance, respondents might be asked to watch a television programme with a commercial break, and then be asked which adverts they remember most vividly, and why they think that might be. Ad testing can also be used to test emotional responses to adverts, the advert's power in persuading the consumer to act in a certain way (i.e. to buy a product) and to gauge feelings towards the brand featured in the advertisement.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

We'd love to talk...

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.