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ACSI (market research)
Back to glossary
ACSI (market research)
Key features:
Measurement: The ACSI uses survey-based data from customers to calculate a satisfaction score, typically on a scale from 0 to 100.
Drivers of satisfaction: The methodology links satisfaction to key factors such as product/service quality, expectations, and perceived value.
Outcomes: Scores are often correlated with business performance indicators, such as customer loyalty, retention, and financial results.
Uses in market research:
Benchmarking: Compare an organisation’s performance against competitors or industry standards.
Trend analysis: Track changes in satisfaction over time to identify improvements or declines.
Decision-making: Inform product, service, or operational strategies to improve customer experience.
Predictive insights: ACSI scores can help forecast customer behaviour, such as repurchase likelihood or advocacy.
DJS Research Ltd can apply ACSI principles to bespoke customer satisfaction research projects, helping organisations understand their performance in relation to customer expectations and market benchmarks.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
