Market Research Discovers Key to Telecoms Growth in 2013 is Innovation
24th October 2012 14:02 - Telecommunications
The latest annual survey by Informa, which questioned over 500 senior executives in the telecoms and media sectors, has revealed that innovation is a key priority for 2013 to drive future revenue growth.
The study found that service innovation was rated as the most important focus for telecoms and TV operators, followed by innovative business models, partnerships, customer service and networks.
When asked to what extent, as individuals, the surveyants felt they were personally rewarded for being innovative in their work, three out of four gave a score of between three and five (on a scale of one being ‘low reward’ and five being ‘high reward’).
The executives further said that in terms of the types of companies that provide the largest sources of innovation, the consensus was that in the telecoms market the wider community of Internet and applications developers are the most important players.
In the TV industry however, content creators and producers are still seen as being the most important source of innovation.
Finally, when questioned about their perception about the state of the market and revenue prospects for 2013, the respondents were generally positive, with nearly 40% claiming there are strong opportunities for both vendors and operators in their home markets.
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