Opinion Survey Reveals How Britons Feel about Apple Devices

About The Authors

26th October 2012 14:59 - Information Technology

 

A survey of 2,000 Britons by Toluna has shown that the majority of UK iPad owners (more than half) are annoyed about the timing of the new iPad 4 launch.

Apple CEO Tim Cook unveiled the iPad 4 on 23 October – only seven months after the release of the latest iPad 3. This has prompted 54% of the UK surveyants to feel disgruntled at no longer owning the latest device.

In terms of Apple’s new iPad Mini, respondents were more positive – 11% claimed they will 'definitely buy one' and 33% said they will 'probably buy one'. Nevertheless, many were unhappy at the iPad Mini's $329 (£204.16) starting price.

Additionally, when asked which device the respondents would prefer if given a choice between the iPad Mini, Kindle Fire and Nexus 7 Tablet, the Kindle won through with 43% choosing it as their favoured option, followed by the iPad Mini at 39%.

Finally, the market research also questioned consumers about their general current attitude toward the Apple brand - over a third at 37% felt that Apple’s reputation has been tarnished by the iMaps disaster when the iPhone 5 was released.

Support Us..

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article..

For updated Information Technology insights please follow us on @DJS_IT or use our RSS feed

Other Information Technology Research Findings

Other Latest Market Research Insights

© DJS Research 2014