Get In Touch

Name:
Company:
Email:
Phone:
Comments:

Approved Suppliers For...

DJS News

  • DJS Research Ltd Promotes Charlotte Sykes to Research Manager
    Mon, 29th Apr 2013
    DJS Research Ltd is pleased to announce the promotion of Charlotte Sykes to Research Manager. ... Read More

E-News Sign up

Name:
Email:

Market Research Insights

  • Android and iOS Account For Majority of Smartphone Operating System Market
    Thu, 23rd May 2013

    Figures from recent telecoms market research by IDC suggest that Android has moved ahead as the leading ......Read More

  • New Research Suggests European Smartphone Users Face Price Disparities Compared to UK
    Thu, 23rd May 2013

    New research in to smartphone tariffs has suggested that, in markets without a ‘maverick’ competitor – such ......Read More

  • Mobile Phone Users Calling For "Sponsored" Bills, Says Market Research
    Thu, 23rd May 2013

    Telecoms market research carried out by Guavus, a big data analytics company, has suggested that there is ......Read More

  • Survey Discovers UK Brands Struggling to Retain Customer Loyalty
    Wed, 22nd May 2013

     

    The latest Advertising and Media Market Research by Epsilon has discovered that UK brands are finding it difficult ......Read More

  • Survey Sees Majority of Britons Spending Their Summer Holiday Locally
    Mon, 20th May 2013

     

    Market research by budget hotel operator Travelodge, which questioned 3,000 British adults, has revealed that as many as ......Read More

  • Consumer Survey Reveals Highest and Lowest Rated High Street Brands
    Fri, 17th May 2013

     

    A new survey by consumer watchdog Which? has uncovered the best and worst rated High Street stores in ......Read More

  • Survey Analysis Shows Pirate Downloaders Also Buy the Most Online Content
    Wed, 15th May 2013

     

    A follow-up analysis of market research conducted by Government watchdog Ofcom has revealed some interesting results about pirate ......Read More

  • Electric Car Market Seems Unlikely To Accelerate, Suggests Research
    Tue, 14th May 2013

    Recent news in the electric car industry has led some analysts to voice disbelief in Barack Obama's target of ......Read More

  • Study Shows Western Europe's Main Dealer Count Declined in 2012
    Tue, 14th May 2013

    Research by ICDP (based in the UK) has suggested that the collapse in demand for cars in Western Europe ......Read More

  • Research In To Classic Car Market Reveals Top Twenty Most Endangered British Cars
    Tue, 14th May 2013

    New research released by HonestJohn.co.uk reveals the top 10 most endangered Biritsh cars. Of the 10 on the list, ......Read More

Poll Reveals Children Read Fewer Bedtime StoriesAbout The Authors

22nd October 2012 04:29 - Education

Research carried out by YouGov for education publishers Pearson has revealed that nearly a third of parents read a bedtime story to their child once a week or less. 

The study asked 2,008 parents and 410 teachers about children’s reading habits, with 10% of the parents admitting they don’t read to their child more than once every half year.  Of the teachers involved in the survey, 94% said they thought children were not reading enough in their leisure time outside of school, while three out of four teachers claimed that children’s attention spans were better in the past.

Parents revealed that their children, on average, watch TV for 90 minutes a day, play video games for 42 minutes, surf the web for 28 minutes and only spend 44 minutes reading books. 

Of the parents questioned, one in five admitted to waiting for their child to turn two or older before reading them their first bedtime story.  However, nearly half said they read a story to their child every day.

Rod Bristow, president of Pearson UK commented: “Study after study has shown that reading for pleasure is a key indicator of future success for children, but demands on children’s attention and the difficulty of inspiring reluctant readers mean many are missing out.”

Support Us..

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article..

Delicious

For updated Education insights please follow us on @DJS_Education or use our RSS feed

Other Education Research Findings

Other Latest Market Research Insights

 

Company / individual memberships with

MRS Logo ESOMAR BHBIA AIMRI BIG AQR

Registered with

CQS ISO Information Commissioner CQS

Charity of the Year

CLIC

Our Sister Site

Market Research World