Get In Touch
Approved Suppliers For...
DJS News
- DJS Research Ltd Promotes Charlotte Sykes to Research Manager
Mon, 29th Apr 2013
DJS Research Ltd is pleased to announce the promotion of Charlotte Sykes to Research Manager. ... Read More
E-News Sign up
Market Research Insights
- Consumer Survey Reveals Highest and Lowest Rated High Street Brands
Fri, 17th May 2013A new survey by consumer watchdog Which? has uncovered the best and worst rated High Street stores in ......
Read More - Survey Analysis Shows Pirate Downloaders Also Buy the Most Online Content
Wed, 15th May 2013A follow-up analysis of market research conducted by Government watchdog Ofcom has revealed some interesting results about pirate ......
Read More - Electric Car Market Seems Unlikely To Accelerate, Suggests Research
Tue, 14th May 2013Recent news in the electric car industry has led some analysts to voice disbelief in Barack Obama's target of ......
Read More - Study Shows Western Europe's Main Dealer Count Declined in 2012
Tue, 14th May 2013Research by ICDP (based in the UK) has suggested that the collapse in demand for cars in Western Europe ......
Read More - Research In To Classic Car Market Reveals Top Twenty Most Endangered British Cars
Tue, 14th May 2013New research released by HonestJohn.co.uk reveals the top 10 most endangered Biritsh cars. Of the 10 on the list, ......
Read More - Education Sector Market Research Shows Private Tuition Booming in UK
Tue, 14th May 2013A survey by EdPLace, a provider of subscription based education resources for parents, suggests that UK parents now spend ......
Read More - Market Research Shows UK Employees Prefer Flexible Working
Mon, 13th May 2013A new survey by office space company Regus, which questioned 3,000 people working in the UK, has discovered ......
Read More - Survey Uncovers UK Cities Which Have the Most Rewarding Bosses
Fri, 10th May 2013Market research by Jurys Inn Hotels and CrossCountry trains, which questioned 2,500 office workers, has revealed the Top ......
Read More - Survey Highlights Health Benefits of Electronic Cigarettes over Traditional Tobacco
Thu, 9th May 2013What is believed to be the most significant analysis of its kind in the UK thus far conducted, ......
Read More - Market Research Reveals Britons Cutting Back on Building a Savings Buffer
Tue, 7th May 2013A survey of over 3,000 people by Lloyds TSB, conducted between January and March this year, has found ......
Read More
Poll Reveals Children Read Fewer Bedtime StoriesAbout The Authors
22nd October 2012 04:29 - Education
Research carried out by YouGov for education publishers Pearson has revealed that nearly a third of parents read a bedtime story to their child once a week or less.
The study asked 2,008 parents and 410 teachers about children’s reading habits, with 10% of the parents admitting they don’t read to their child more than once every half year. Of the teachers involved in the survey, 94% said they thought children were not reading enough in their leisure time outside of school, while three out of four teachers claimed that children’s attention spans were better in the past.
Parents revealed that their children, on average, watch TV for 90 minutes a day, play video games for 42 minutes, surf the web for 28 minutes and only spend 44 minutes reading books.
Of the parents questioned, one in five admitted to waiting for their child to turn two or older before reading them their first bedtime story. However, nearly half said they read a story to their child every day.
Rod Bristow, president of Pearson UK commented: “Study after study has shown that reading for pleasure is a key indicator of future success for children, but demands on children’s attention and the difficulty of inspiring reluctant readers mean many are missing out.”
Support Us..
We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:
For updated Education insights please follow us on
@DJS_Education or use our RSS feed ![]()
Other Education Research Findings
Other Latest Market Research Insights

RSS Feed